Replacements, Ltd. Reaches Out to Customers Worldwide through YouTube Channel
GREENSBORO, N.C., April 29, 2010 – Faced with the challenges of reaching customers around the world via video, Replacements, Ltd. is breaking the barriers of distance through the popular YouTube video Web site. The move is part of Replacements’ strategy to connect with customers across the globe through every communication channel possible. Replacements currently reaches more than three million customers monthly via its Web site, and many millions more through additional complementary channels.
“We regularly hold free educational seminars in our retail store as part of our commitment to the community and our customers, but constantly hear from people who live out of town that wish they could attend these events or tour our facilities,” says Robin Long, Replacements’ vice president of product marketing and business development. “Since those customers can’t come to us, we decided to go to them through a series of video segments. Video is a fitting medium for us because Replacements is such a visual company. We think being able to see and hear the sights and sounds of our business will provide dimension and a new perspective for customers who could only read about us in the past.”
There are currently three video segments posted on Replacements’ YouTube channel. These include a video tour of the company featuring an interview with Founder and CEO Bob Page, along with two recently added segments. A second video focuses on highlights from the company’s decorating seminars and a third incorporates etiquette tips for both guests and hosts.
“Replacements’ business is truly fun, so we’re really excited to incorporate another customer touch point to reach people,” says Executive Vice President of E-commerce Jack Whitley. “By having our own channel on YouTube, we can group our videos together and better share helpful information and the unique things we do here that are fun and informative.”
Replacements plans to add additional video segments on the company’s YouTube channel in the future.
About Replacements, Ltd.
Founded by Bob Page in 1981, Replacements, Ltd. carries the world’s largest selection of old and new china, crystal, silver and collectibles. The company’s 415,000 square foot facilities house an inventory of nearly 13.5 million pieces from over 330,000 patterns. Headquartered in Greensboro, N.C., Replacements, Ltd. serves more than ten million customers worldwide.
Lisa Conklin, Public Relations Manager
(800) 737-5223 ext. 2552
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