Replacements, Ltd. Starts Writing Next Chapter of Company’s History
Retailer refreshes focus by debuting flagship video on 36th anniversary
GREENSBORO, N.C., March 20, 2017 – Replacements, Ltd. is writing the next chapter of the company’s history by debuting the tableware retailer’s new flagship video, There's a Place for You. The two-minute segment reflects Replacements’ evolution from a matching service to an international lifestyle business geared toward inspiring generations to reinvent how they entertain, gather and make a house a home.
“This video truly reflects where we’re heading as a company,” says Founder and CEO Bob Page. “When I started Replacements 36 years ago, I focused on creating a company that offered outstanding customer service and embraced inclusion. A business where everyone, employees and customers alike, would feel welcomed regardless of the differences that make us unique as individuals. This video reflects that spirit—there’s truly a place for everyone at our table.”
With a global reach spanning six continents, the company has grown from a weekend hobby based in Page’s attic to facilities spanning the size of eight football fields. Replacements’ leadership affirms the company has become more than a replacement business; the retailer’s refocused vision strives to help define tomorrow’s tabletop trends by inspiring generations to create tables reflecting their tastes and lifestyles.
“Regardless of your age or where you’re at in your life, we're committed to helping each generation enjoy patterns of the past,” says Replacements’ Chief Marketing Officer Linh Calhoun. “Although many of the pieces in our inventory are no longer being made, we believe good design, expert artistry, and thoughtful craftsmanship never go out of style. Much of our tableware has spent many good years surrounded by joyful gatherings and lively conversation, and is now simply waiting to join another happy home. Whether you’re throwing your first cocktail party or hosting your 20th Thanksgiving, this video connects to that place in your life and how Replacements can help make those occasions even more timeless and special.”
Replacements partnered with Durham-based Storyboard Media on the project. The retailer will continue to develop video content showcasing the company’s wide range of services and products, while also providing ideas and solutions on its website, replacements.com.
About Replacements, Ltd.
Founded in the attic of his home by Bob Page, Replacements, Ltd. has become the world’s largest retailer of vintage and current tableware and collectibles. The company’s half-million square foot facilities house an inventory of more than 11 million pieces from nearly 450,000 patterns. Headquartered in Greensboro, N.C., Replacements is dedicated to helping millions of customers around the world create experiences that last a lifetime.
Lisa Conklin, Public Relations Manager
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