A Switzerland-based luxury watch manufacturer, Rolex was originally founded by Hans Wilsdorf and Alfred Davis in 1905. Wilsdorf created the Rolex brand name in 1908, choosing a word that was easily pronounceable in many languages and short enough to fit on a watch face. He also believed "Rolex" was onomatopoeic, like the sound of a watch being wound. In 1926, the company produced the famed "Oyster" watch – the first waterproof and dustproof wristwatch with a hermetically sealed case. Later, the company patented the world's first self-winding mechanism with its "Perpetual" rotor, a semi-circular plate that relies on gravity to move freely. Explore our Rolex watches and add a piece of prestigious watchmaking history to your collection.